I’m Gem, a London-based creative originally from sunny South Africa. I love discovering unexpected connections, finding intrigue in overlooked details and bringing together ideas that seem worlds apart. With a passion for storytelling, thoughtful details and concept-driven work.
I embrace contradiction (and my tendency to explore endless possibilities) as a way to push ideas further and uncover new perspectives. For me, the magic lives in the subtle thread that ties everything together.
gemma lee
Graphic Designer Creative!
Branding
Social
creative direction
Web design
print
photography
video
Entertainment
POSTER DESIGN | PRINT
Festival
BRANDING | SIGNAGE
Aesthetics
SOCIAL | BRAND | PRINT
Music
COVER ART | EDITING
FMCG
WEB | BRANDING | SOCIAL
Luxury Weddings
BRANDING | WEB
La Lista (TBR)
Model Agency
WEB DESIGN
Consultancy
BRANDING | WEB
Travel
VIDEO | SOCIAL | AD
Recruitment
BRANDING | WEB
Aesthetics
STYLING | BRAND | SOCIAL
Vivacy
Zeiss Ikon • 120mm
I enjoy capturing moments through film photography in 120mm and 35mm formats. My focus often gravitates toward the beauty of the mundane, portraits and the contrast of small subjects within vast spaces.
