I’m Gem, a London-based creative originally from sunny South Africa. I love discovering unexpected connections, finding intrigue in overlooked details and bringing together ideas that seem worlds apart. With a passion for storytelling, thoughtful details and concept-driven work.

I embrace contradiction (and my tendency to explore endless possibilities) as a way to push ideas further and uncover new perspectives. For me, the magic lives in the subtle thread that ties everything together.

Branding
creative direction
Web design
print 
motion graphics photography

Select clients:

Entertainment
POSTER DESIGN | PRINT

Festival
BRANDING | SIGNAGE

Aesthetics
SOCIAL | BRAND | PRINT

Music
COVER ART | EDITING

FMCG
WEB | BRANDING | SOCIAL

Luxury Weddings
BRANDING | WEB

La Lista (TBR)

Sports
WEB DESIGN

IMG Solheim (TBR)

Model Agency
WEB DESIGN

Consultancy
BRANDING | WEB

Travel
VIDEO | SOCIAL | AD

Recruitment
BRANDING | WEB

Aesthetics
STYLING | BRAND | SOCIAL

Vivacy

Zeiss Ikon • 120mm

I enjoy capturing moments through film photography in 120mm and 35mm formats. My focus often gravitates toward the beauty of the mundane, portraits and the contrast of small subjects within vast spaces.