JOY
Bold branding and launch for CYT’s Joy, evolving from wine to spritz to appeal to a gen-Z audience. Enter the #WorldOfJoy.
The main focus - to make Joy stand out. Goodbye to pretentious drinks and hard-to-pronounce names, hello to fun, approachable spritz flavours. This cheeky creative won over retailers and secured ASDA’s £200k Merchants Den.
Branding / Social Media / Website / Events
In June 2024, JOY Wine pivoted their focus and offering to JOY Spritz. This meant a refresh for the branding to align with the new products. This included branding guidelines, social posts, video, signage, product photography and web design.
