I'm Gem, a London-based creative from sunny South Africa. I thrive on discovering the unexpected connections—finding intrigue where others might overlook and linking things seemingly worlds apart. With a love for storytelling, a sharp eye for finer details, and a passion for people and sustainability, I enjoy diving into ideation and conceptual work most.

Embracing contradictions (and my tendency to create endless options) helps me push boundaries and continually rediscover myself as a designer. For me, the magic lies in the subtle golden thread that ties everything together.